Business concept and vision


Odd Molly’s business concept is to design, market and sell fashion and other lifestyle products in Odd Molly stores, at oddmolly.com and through selected external channels. Odd Molly inspires and strengthens the customer through his unique concept and an extraordinary customer experience.


Odd Molly strengthens and inspires women all over the world and will always fight for more Molly’s in the world.


Odd Molly’s customer does not belong to any specific segment, she is found in all ages around the world. She loves beautiful design filled with timeless, handmade details and she values quality and responsible production.


Odd Molly designs beautiful clothes and nearby lifestyle products for girls. The collections are characterized by color, pattern and craftsmanship with a balance between volume, products and price within a clear style concept.