Business model

Odd Molly sells its products through external retailers around the world, while also increasingly driving consumer sales through its own physical stores, web shop, outlets and shop-in-shops.

For the past few years Odd Molly has had sales responsibility vis-à-vis retailers in Scandinavia and the US, which gives it a better understanding of its largest markets and an opportunity to impact sales.

Odd Molly also has partners in a number of markets where the potential to open stores is great, and where the partner manages the business in franchise form.

With agents in other markets, Odd Molly can achieve an optimal mix of retailers with the right image and brands but without major capital expenditure. The agent in turn receives the exclusive right to sell Odd Molly’s products in a geographically defined market.