Environmental responsibility

Odd Molly’s aim is to minimize environmental impacts in its product development process. Environmental aspects are considered at every step of the production cycle, from the choice of material and production method to how the finished product is shipped to stores.

Odd Molly works actively to prevent the use of hazardous chemicals in its products and to ensure that the EU’s chemical regulation, REACH, is followed. All suppliers must pledge to follow the rules on prohibited chemicals, which Odd Molly verifies through spot checks. Since 2011 Odd Molly has been a member of chemicals group within SWEREA IVF, a knowledge platform to help member-companies prevent the use of hazardous substances in their products and improve information on chemical use.

To reduce CO2 emissions as far as possible, Odd Molly’s first choice is to ship by sea or road from suppliers in Europe. If this is not possible, a combination of air and sea or air transports is used. Odd Molly continuously evaluates shipping alternatives to find the optimal solution. The aim is to minimize the number of shipments by air.

Since 2010 Odd Molly is involved in a joint project together with around 30 companies in the Swedish textile industry called the Sweden Textile Water Initiative (STWI), the aim of which is to work proactively to understand and reduce water impacts from textile and leather production. Among other things, STWI has established common guidelines to support sustainable water consumption in the production chain. STWI Projects, a public-private partnership between Stockholm International Water Institute (IWI), the Swedish International Development Cooperation Agency (Sida) and several member companies, assists manufacturers, through training and support, to reduce water, chemical and energy consumption using simple, cost-effective measures. Three of Odd Molly’s manufacturers, accounting for about 16 percent of the company’s purchases, participated in the project for the second year in a row, now also together with one of their subcontractors, a dyeing mill.