About-Odd-Molly

History

2002

  • The company is founded by Karin Jimfelt-Ghatan, Per Holknekt and Christer Andersson
  • First order is received and delivered

2003

  • Nominated for “Golden Box” award (Guldlådan) for best direct marketing campaign
  • Establishes cooperation with Swedish agent – 60 Swedish retailers
  • First international trade show, CPH Vision Copenhagen
  • Forms partnership with first international agent – Norway
  • Nominated as Best New Brand, ISPO München

2004

  • Employs its first employee other than the founders
  • Adds its 100th retailer

2005

  • Wins International Baltic Fashion Awards, Prêt-à-porter, in Germany
  • Number of retailers increases to 250

2006

  • Holds its first fashion show (at Café Opera in Stockholm)

2007

  • Adds its 1,000th retailer
  • Opens an office in Los Angeles and holds a fashion show in Hollywood, USA
  • Wins the Stockholm Chamber of Commerce´s Export Hermes Award for successful export sales
  • Karin Jimfelt-Ghatan named Woman of the Year by two Swedish magazines; Damernas Värld and Hennes
  • Named “shooting star” of the year by E&Y and SEB
  • The Odd Molly share is listed on First North

2008

  • Named Brand of the year 2007 by Swedish Trade federation
  • Decides to launch licensed eyewear and skincare
  • Karin Jimfelt-Ghatan wins a prestigious design award, the “Golden Button” presented by the magazine Damernas Värld
  • Fashion show at Hotel Angleterre in Copenhagen with Helena Christensen as hostess

2009

  • Opens its first store – in Stockholm
  • First ad campaign with Helena Christensen as Odd Molly´s face
  • Begins work on the menswear collection, Post fire dew, with Ylva Liljefors as designer
  • Arranges a major fashion show at Grand Hôtel in Stockholm
  • Establishes cooperation with Fair Wear Foundation
  • Decides to open stores on Robertson Boulevard in Los Angeles and in central Copenhagen
  • Decides to apply to list the company´s share on NASDAQ OMX Stockholm
  • Number of countries where the brand is sold increases to 42

2010

  • Odd Molly opens its first own boutique outside of Sweden- on Robertson Boulevard in Los Angeles.
  • Odd Molly opens its own boutique in Copenhagen.
  • The model Daisy Lowe becomes Odd Molly’s face and gets photographed by Helena Christensen for the autumn/winter collection 2010.
  • The Odd Molly share gets listed on NASDAQ OMX Stockholm June 21, 2010.
  • Odd Molly´s menswear collection, Post Fire Dew, launches the first collection and hits retailers autumn 2010.
  • A fashion show of the company´s menswear collection, Post Fire Dew, takes place at Berns during Stockholm Fashion Week in August 2010.
  • The company opens two outlet stores at Freeport in Kungsbacka and Barkarby in Stockholm.
  • Odd Molly participates in the New York Fashion Week with a fashion show of the spring/summer collection 2011. The show held an exclusive live performance by Ghost of a Sabel Tiger, with Sean Lennon and Charlotte Kemp Muhl.
  • Odd Molly is proud and happy to receive the following awards 2010:
  • Founder of the Year, the award is given to Karin Jimfelt Ghatan, Per Holknekt and Christer Andersson, Founders Alliance
  • Supplier of the Year of Young Fashion, Modegalan
  • Influencer of the Year is given to Odd Molly´s CEO Christina Tillman, Strategitorget Retail
  • Best New Store of the Year Los Angeles, LA Magazine

2011

  • In February Odd Molly´s autumn and winter collection 2011 was presented during Mercedes Benz Fashion Week in New York
  • Odd Molly shows the spring and summer collection 2012 at Berns during fashion week in Stockholm. The fashion show was styled by Jonas Hallberg.
  • The model and singer Charlotte Kemp Muhl becomes Odd Molly´s face and gets photographed on the rooftop of Hudson Hotel for the spring and summer collection 2012
  • Odd Molly opened its own webshop in August
  • The extraordinary General Meeting on November 25 resolved to introduce a warrant program for the incoming CEO and Vice President
  • In December, Anna Attemark took over as new CEO and Jennie Högstedt Björk as Vice President and Category Manager
  • Odd Molly received the price Store Concept of the Year for the boutique at Humlegårdsgatan in Stockholm during Habit Modegalan 2011

2012

  • Odd Molly opens up its first shop in shop at the department store Rådhuset in Uppsala, Sweden
  • In November Henrik Fredin and Mads Kelö took over as new CFO and International Sales Director at Odd Molly
  • Odd Molly’s webshop opened up for 2 new countries; Norway and Switzerland
  • Odd Molly celebrated its first 10 years by throwing a party at Opera Källaren in Stockholm. Miss Li was one of the performing artists.
  • In connection with the 10 years celebration in February, Odd Molly presented the fall/winter 2012 collection at a fashion show at Berns in Stockholm during Fashion Week. The show was styled by Jonas Hallberg.
  • The model and singer Charlotte Kemp Muhl is Odd Molly’s face for the autumn/winter 2013 collection and gets photographed in New York

2013

  • Odd Molly opened shop-in shops in two department stores: Åhléns City, Stockholm and Illum, Copenhagen
  • An updated website was launched, www.oddmolly.com
  • Odd Molly took over the sales responsibility in Norway and Denmark
  • In August the company opened an Odd Molly store in the Täby Centrum shopping center
  • Odd Molly decided to take over sales responsibility for the Swedish market. The official takeover was through an acquisition in January 2014

2014

  • Odd Molly opened a store through a retailer in Bromma Blocks, Stockholm, as well as two shop-in-shops, also through a retailer, at NK in Stockholm and Göteborg
  • The web shop opened to U.S. customers
  • Odd Molly opened a store in Väla Centrum, Helsingborg and in Nova Lund as well as a shop-in-shop in Bochum, Germany
  • An agreement was signed with a retailer in Qatar that intends to open an Odd Molly store during 2015
  • Odd Molly opened a pop-up store in Los Angeles that was open a few weeks in August.
  • Odd Molly first ever swimwear collection and an expanded home collection was launched
  • Externally operated shop-in-shops were opened in three locations in Sweden: Malmö, Göteborg and Uppsala
  • The Odd Molly store at Väla was named New Retailer of the Year in Väla Centrum

2015

  • Odd Molly opened a store at Åhléns, Göteborg, in Femmans shopping center, Frölunda Torg, in Kamppi, Helsinki and in Mall of Scandinavia, Solna
  • The company took over responsibility for the Odd Molly store in Bromma Blocks, which had previously been managed by an external retailer
  • Two shop-in-shops were opened in Oslo, Norway and Villmanstrand, Finland, both managed by external retailers
  • The first Odd Molly store in Prague, Czech Republic, was opened. The store is franchise operated
  • The web shop opened for Canadian customers
  • All Bright’s nominated Odd Molly to the most gender-equal company of 2015 on the Stockholm Stock Exchange

2016

  • In February Odd Molly opened a store in the Emporia shopping center in Malmö.
  • During the first quarter a contract was signed for an Odd Molly store in Hansa Citygalleria, Malmö, scheduled to open in fall 2016.
  • An Extraordinary General Meeting on February 24 resolved to adopt a new incentive program for the Chief Executive Officer and Vice * President.
  • In March Johanna Palm was appointed the new CFO effective April 18, 2016.
  • After the end of the quarter a contract was signed for the first company-owned store in Norway. The grand opening of the Odd Molly store on Karl Johans gate in Oslo is planned at the end of May 2016.
  • On April 18 Johanna Palm took over as the new CFO.
  • Odd Molly’s Annual General Meeting was held on April 19. All resolutions were approved in accordance with the proposal by the Board of Directors.
  • In May Odd Molly opened the Group’s first store in Norway, on Karl Johans gate in Oslo.
  • In June an Odd Molly store was opened in Vail, Colorado, in the US, through a local retailer.
  • In September an Odd Molly store was opened in Bratislava, Slovakia, through a local partner.
  • In September an Odd Molly pop-up shop was opened in A6 Center in Jönköping.
  • Another two stores and a shop-in-shop through partners are expected to open later during the autumn in the US.
  • In October an Odd Molly store was opened in Hansahuset in Malmö, Sweden and an Odd Molly store was opened in the department store El Corte Inglés in Lisbon, Portugal.
  • In November an Odd Molly store was opened in Aspen, Colorado, in the US, via a local partner.