Our business concept and mission

Our business concept

Odd Molly’s business concept is to design, market and sell fashion and other lifestyle products in its own stores and through external retailers around the world. Odd Molly represents a unique combination of beautiful design, qualitative values and sensuality.

Our mission

Odd Molly wants to inspire girls of every age to break loose from conventions and follow their dreams. Odd Molly will always fight for more Mollys in the world!