Our vision

Odd Molly is a brand with a mind, a heart and a conscience.


Odd Molly wants to help its customers to dress more sustainably and offers a distinctive design concept with sustainable materials, high quality and a long lifespan. As little impact as possible – as long a lifespan as possible. Encourage reuse and recycling.


Odd Molly wants to fight for the right of girls to decide how to live their lives and contribute to society. A society where girls feel a sense of freedom and dare to follow their dreams through self-sufficiency, freedom of expression and accepted diversity.


Odd Molly wants to influence its partners, employees and society in a positive way by actively taking responsibility. Long-term, trusting relationships with partners and employees that create value for those around us.

Our vision

Odd Molly makes a positive difference and contributes to more Mollys in the world.

Our overall objectives

We will…

  • maximize our impact on the outside world in a positive direction and minimize our negative impact throughout our value chain from purchase to sale.
  • focus on what makes difference, what is important to our customers and positive to our business. We are convinced that our sustainability work is a prerequisite for satisfied customers and contributes to long-term profitability.
  • be active in transition to a sustainable society, it is a matter of course and something that we, our customers and other stakeholders associate with Molly, our leader.