The company in short

Odd Molly is a Swedish company that designs, markets and sells fashion and other lifestyle products for girls. The collections share a distinctive design, with feminine, flattering, easy-to-wear clothing recognized for its high quality, color and patterns. Odd Molly is driven by strong values and a desire that girls be willing to go their own way, guided by the company’s muse, Molly.

The company was founded in 2002 and since 2010 is listed on Nasdaq Stockholm. Odd Molly has over 3,200 shareholders and around a hundred employees in Sweden, Norway, Denmark, Finland and the US.

Odd Molly’s products are sold through its own sales channels and via external retailers in some forty countries around the world. At the end of 2018, Odd Molly had its own web shop (oddmolly.com), 16 own stores in Sweden, Norway and Finland, and seven partner-run stores in the US, the Czech Republic, Slovakia and Portugal.