The company in short

Odd Molly is a Swedish company that designs, markets and sells fashion and other lifestyle products for girls. The collections share a distinctive design, with feminine, flattering, easy-to-wear clothing recognized for its high quality, color and patterns. Odd Molly is driven by strong values and a desire that girls be willing to go their own way, guided by the company’s muse, Molly.

The company was founded in 2002 and since 2010 is listed on Nasdaq Stockholm. Odd Molly has over 2,700 shareholders and around a hundred employees in Sweden, Norway, Denmark, Finland and the US.

Odd Molly’s products are sold through its own sales channels and external retailers around the world. At the end of 2017 Odd Molly had 18 of its own stores in Sweden, Norway, Finland and Portugal, its own web shop and four stores managed by partners in the US, the Czech Republic and Slovakia. In 2017 Odd Molly’s clothing was sold in around 40 countries.