The Management

Managements shareholdings in Odd Molly AB are stated as of February 1, 2017. For transactions thereafter, follow the link to the Swedish Financial Supervisory Authority.

Jennie Högstedt Björk
Jennie Högstedt Björk
President and CEO since 2018.

Born: 1975.
MBA, Stockholm University. Category Manager and Deputy CEO at Odd Molly since 2011. Has previously worked at Hennes & Mauritz and has a background as Business controller, Section Head, Division Head and as Overall responsible for Online assortment.
Holding: 8,000 shares and 150,000 warrants and 21.950 shares through related parties.

Sara Fernström
Sara Fernström
Deputy CEO since 2018.

Born1983
BSC in International Business with a minor in marketing from Berkeley College, California, US. Previously CEO of brand acquisition and management company Lyft Brands Group in New York where she, among other things, worked with developing the business model and contributing to the strategic brand development of consumer-related companies such as Ben Sherman and Bruno Magli and worked with social media strategy for H&M. Prior to that, she worked at United TalentAgency and Creative Artists Agency in California for almost ten years, where she worked with, among other things, corporate development, acquisitions and new digital ventures.
Holding: 0 shares.

Johanna Palm
Johanna Palm
CFO since 2016.

Born: 1977.
MBA from Stockholm School of Economics with experience from different consumer-oriented multinationals. She has held a number of senior positions at Oriflame during the last eight years, most recently as VP Finance Commercial Division and before that Senior Director Investor Relations. Prior to that Johanna was Head of Financial Controlling at McDonalds Sverige and a trainee at Carlsberg.
Holding: 0 shares.

Kristin Roos
Kristin Roos
Product Manager since October 2008.

Born: 1964.
Textile design studies at Lennings Textiltekniska Institut, 1989 and Stockholms Tillskärarakademi, 1984-1985. Extensive experience from the textile industry, including as pattern designer/buyer at Marc O´Polo, 1990-1997; buyer/production manager at Peak Performance 1997-2005; and production manager at J. Lindeberg 2005-2008.
Holding: 1,000 shares and 15,000 warrants.

Linn Thor
Linn Thor
Head of Marketing & Head of E-Commerce since May 2016.

Born: 1984.
Bachelor degree from Lund University in Service Management.
Linn has a background within retail with 5 years experience from before and during her studies. After completing her studies, Linn worked as a project manager at one of Sweden’s largest event agencies (Eventyr). In 2012 Linn joined Odd Molly within online sales, a department she took over the responsibility for in 2014. Since May 2016 Linn is also the Head of Marketing.
Holding: 0 shares.

Mathias Ericsson
Head of Business Development since 2018

Born: 1970
Bachelor degree from Stockholm in Business Administration.
Previously worked as self-employed consultant with focus on strategy and digital transformation programs. He has held several senior positions at Oriflame Cosmetics for 8 years, most recently as VP Business Development, Project & Process Management, before that consultant as Senior Manager at Accenture.
Holding: 0 shares.

Joakim Karlsson
Head of E-commerce since 2019

Born: 1981
Studies in business management at Örebro university and senior experience within e-commerce, digital marketring & sales, strategy, analytics, entrepreneurial endeavors etc. Worked as an employee and consultant for brands like: Marshall headphones, Urbanears, Poc Sports, Gymgrossisten, Paradox interactive, Canal Digital, Tobii Technology, Life Europe.
Holding: 0 shares.