Odd Molly is the first fashion brand to work with WeaReSpinDye®, a company that offers sustainable coloring methods for synthetic textiles. Instead of soaking finished fabrics in a chemical bath, color pigments are added to the fabric’s plastic fibers, dramatically reducing water, chemical and energy consumption as well as CO2 emissions. The fabric and final product offer outstanding performance and clear environmental advantages. The colors better withstand UV light damage, washing and wear and tear than traditional dyed textiles. Using this fabric Odd Molly has designed the Earth Saver jacket, made of 100% recycled polyester. The padding is also environmentally friendly as it is made partly from plant-based ingredients, and yet still offers similar thermal insulation as down.
“Our goal is to constantly improve and increase the share of sustainable materials and products we sell. The result of our collaboration with WeaReSpinDye is a product we are truly proud of – in line with our goal to provide customers with timeless, high-quality clothing with as little impact on the environment as possible,” says Kristin Roos, Production Manager at Odd Molly.